For one, they will get access to features and settings that — at least for now — are nowhere to be found in the United States.
Consider your social media experience: Companies such as Meta and TikTok have started to offer European users the option of a non-customized feed, rather than one based on what the platform thinks you want to see.
“For example, on Facebook and Instagram, users will have the option to view Stories and Reels only from people they follow, ranked in chronological order, newest to oldest,” Nick Clegg, Meta’s president of global affairs, wrote last week. “They will also be able to view search results based only on the words they enter.”
They will also get additional tools across different platforms for reporting fraudulent items for sale online, as well as to flag “illegal” content.
In some cases, what’s more important is what consumers in Europe won’t get. Snapchat and TikTok users under the age of 18, for example, will no longer receive personalized advertisements inside the apps.
