Californians may no longer be able to read daily news from their Facebook and Instagram feeds if the state Legislature passes a bill forcing tech platforms to pay publishers.
That’s the threat parent-company Meta issued on Wednesday via Twitter.
“If the Journalism Preservation Act passes, we will be forced to remove news from Facebook and Instagram rather than pay into a slush fund that primarily benefits big, out-of-state media companies under the guise of aiding California publishers,” tweeted Meta spokesman Andy Stone.
California Assembly member Buffy Wicks (D-Oakland) sponsored the California Journalism Competition and Preservation Act, a bipartisan bill that would require online platforms like Facebook to remit a journalism usage fee to eligible digital journalism providers when they sell advertising alongside news content. The bill would also require publishers to invest 70% of those profits into preserving journalism jobs in California.
The bill has strong support from news advocacy groups including the California News Publishers Assn. and the News/Media Alliance. (The Los Angeles Times is a member of both organizations and supports the proposed legislation.)
Wicks called Meta’s response a “a scare tactic that they’ve tried to deploy, unsuccessfully, in every country that’s attempted this.” The nonprofit News Media Alliance called the threat “undemocratic and becoming.”
The bill mimics measures in other countries that have attempted to address the shift in digital media traffic and revenue.
In February 2021, Australia passed a law called the News Media Bargaining Code that required Google and Meta pay journalism outlets for their content. The law also requested that tech companies give news outlets advanced notice in cases of algorithm changes. In response, Facebook briefly blocked publishers and users from sharing news links on its platform. As a result, total news traffic dropped by 13%, according to Chartbeat. Facebook restored news content days later after the Australian government agreed to make some changes to the news media bargaining code.
The Australian government released a report in December 2022 detailing the law‘s success in inking 30 deals between media outlets and tech platforms. Canada, Germany, and Indonesia have considered similar measures.
The Assembly is expected to vote on the bill Thursday before it moves to the State Senate.
